Guided by our research findings, we reorganized site navigation so that it was easy for prospective students to see what academic and campus life opportunities Burman offered. It was particularly important for us to highlight Burman University's unique degrees such as Adventure Based Counseling. We spotlighted these unique educational opportunities using beautiful photography and compelling copy that showed off the Burman difference.
In order to optimize page load speed, we built Burman's new site on Drupal 8 and hosted it on Pantheon. This allowed for ultrafast handling on any device a visitor might use: desktop, tablet, smartphone, and everything in between. Also, we made sure that images were sized appropriately for relevant screen sizes. As our primary user demographic heavily favored mobile devices, we focused on making the mobile user experience smooth and engaging.